Privacy Policy

Last Updated: 26 May 2025

BattleUpLink ("we", "us", or "our") operates the website battleuplink.xyz. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with our services. We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using battleuplink.xyz, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access the site.

1. Who We Are

BattleUpLink is an Australian gaming media company registered in New South Wales. Our registered office is located at Level 4, 201 Kent Street, Sydney NSW 2000, Australia. ABN: 47 123 456 789. You can contact our Privacy Officer at [email protected].

2. Information We Collect

We may collect the following categories of personal information:

2.1 Information You Provide Directly

• Name and email address when you subscribe to our newsletter
• Name, email, and message content when you submit a contact form
• Team name, captain details, and game preferences when you register tournament interest

2.2 Information Collected Automatically

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• Cookie identifiers and session data (see our Cookie Policy)

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To send you our newsletter and gaming content updates (with your consent)
• To respond to your enquiries and contact form submissions
• To process tournament registration interest and notify you of relevant events
• To analyse website traffic and improve our content and user experience
• To comply with our legal obligations under Australian law
• To detect and prevent fraud or misuse of our services

4. Legal Basis for Processing

We process your personal information on the following legal bases:

• Consent: When you subscribe to our newsletter or submit a contact form, you provide explicit consent for us to process your data for those purposes.
• Legitimate Interests: We process certain data (such as analytics) based on our legitimate interest in understanding how our website is used and improving our services.
• Legal Obligation: We may process data where required by Australian law or a court order.

5. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: We may share data with trusted third-party service providers who assist us in operating our website (e.g., email delivery services, analytics providers). These providers are contractually obligated to keep your information confidential and use it only for the services they provide to us.
• Legal Requirements: We may disclose your information if required by law, regulation, or legal process, or to protect the rights, property, or safety of BattleUpLink, our users, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by Australian law. Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 24 months. Analytics data is retained in aggregated, anonymised form indefinitely.

7. Security

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include HTTPS encryption, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights Under Australian Privacy Law

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal obligations)
• Withdraw consent for newsletter communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

To exercise any of these rights, please contact our Privacy Officer at [email protected]. We will respond to your request within 30 days.

9. Cookies

Our website uses cookies and similar tracking technologies to enhance your experience. For detailed information about the cookies we use and how to manage your preferences, please refer to our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites, including game publisher sites and esports platforms. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at [email protected].

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Post: Privacy Officer, BattleUpLink, Level 4, 201 Kent Street, Sydney NSW 2000, Australia